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Technical Services: Today and Tommorrow (Hardcover)
Focusing on one of the most fundamental areas of librarianship Gorman and a host of distinguished contributors examine the current state of the field of technical services and offer their views on its future. The book is divided into four sections: acquisitions bibliographic control automation and administration. Within these sections individual chapters address specific aspects of the field (e.g. serials acquisitions descriptive cataloging circulation services). The text has been thoroughly updated with some chapters entirely rewritten and others replaced. Specialized chapters on book gathering plans preservation and Slavic technical services have been dropped from this edition and a chapter on global standardization has been added. Offering a stimulating diversity of voices and perspectives this landmark work is a major contribution to the area of technical services in the tradition of Tauber s Technical Services in Libraries (Columbia University Press 1954). Valuable as supplementary
The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies (Hardcover)
Stewart Ross s book which represents the distillation of thirty years of professional experience in industrial advertising and promotion is the only comprehensive and up-to-date working guide available for advertising sales and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory and providing in-depth coverage of every aspect of the marketing-communications program this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.
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Agriculture and Food Gender and Governance in Rural Services: Insights from India Ghana and Ethiopia (Paperback)
This book provides policy-relevant knowledge on strategies to improve service delivery in rural areas especially to rural women. The study covers key economic services such as agricultural advisory services and related social services including rural water supply. It presents analytical work from four countries: Ethiopia Ghana India and Sri Lanka and provides a syntheses of best fit practices in the different country contexts.
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