Stewart Ross s book which represents the distillation of thirty years of professional experience in industrial advertising and promotion is the only comprehensive and up-to-date working guide available for advertising sales and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory and providing in-depth coverage of every aspect of the marketing-communications program this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Focusing on one of the most fundamental areas of librarianship Gorman and a host of distinguished contributors examine the current state of the field of technical services and offer their views on its future. The book is divided into four sections: acquisitions bibliographic control automation and administration. Within these sections individual chapters address specific aspects of the field (e.g. serials acquisitions descriptive cataloging circulation services). The text has been thoroughly updated with some chapters entirely rewritten and others replaced. Specialized chapters on book gathering plans preservation and Slavic technical services have been dropped from this edition and a chapter on global standardization has been added. Offering a stimulating diversity of voices and perspectives this landmark work is a major contribution to the area of technical services in the tradition of Tauber s Technical Services in Libraries (Columbia University Press 1954). Valuable as supplementary

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 1455542342 ISBN.-13: 9781455542345 Unfortunately we do not have a summary for this item at the moment.

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