Diese Studie untersucht die Übernahme von Csikszentmihalyis Konzept des Flows in ein Modell zur Online-Informationssuche das auf einem Kosten-Nutzen-Rahmen basiert. Die Einbeziehung der hedonistischen Perspektive stellt eine wesentliche Erweiterung des Modells zur Informationssuche von Verbrauchern dar und kann somit als ergänzende Perspektive zur Informationssucheforschung angesehen werden die bislang vernachlässigt wurde. Die bestehende Forschung zur Informationssuche von Verbrauchern neigt dazu sich auf den Kosten-Nutzen-Rahmen zu konzentrieren und befasst sich hauptsächlich mit praktischen Produkten wie Autos und Computern. Insbesondere in Online-Umgebungen besteht jedoch die Möglichkeit dass Verbraucher die auch hedonischen Wert anstreben die Informationssuche fortsetzen selbst wenn die Kosten höher sind als der Nutzen. Diese Studie konzentriert sich auf diese zusammengesetzte Perspektive und übernimmt das Konzept des Flows als Variable in Mediator- und Moderatorrollen.

Growing older may be inevitable but there is much you can do to fight senility. By studying communities where people tend to live exceptionally long lives using brain scanning technologies such as fMRIs and conducting longitudinal studies of the population researchers have uncovered a wealth of information about staying healthy and keeping your mind sharp. The science behind the aging brain tells a fascinatingand often counterintuitivestory. Taught by Professor Thad Polk a neuroscientist and award-winning professor at the University of Michigan these twelve eye-opening lectures will give you new insights into what happens to the brain over timeas well as strategies to mitigate the effects of aging and enhance your quality of life into old age. Mixing scientific research and practical applications Professor Polk brings cutting-edge science to life. He takes you down to the cellular and even molecular level of the brain to teach you what you can do to prolong your health and keep your mental edge. Aging affects us all but as you will learn in The Aging Brain you have some control over how it affects you. You can face the challenges of aging with comprehension and confidence armed with knowledge to help you live a longer healthier and more enjoyable life.

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The Agricultural College of Pennsylvania