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Save $50 Off All Online Hitch Fit Programs (Site-wide)
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Pre-Owned Routledge Library Editions: Marketing Corporate Innovation (RLE Marketing): Marketing and Strategy (Paperback)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation consumer and industrial and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation its ultimate concerns are with the practicalities of marketing and corporate innovation.
Pre-Owned Routledge Interpretive Marketing Researc Consuming Books: The Marketing and Consumption of Literature (Paperback)
The buying selling and writing of books is a colossal industry in which marketing looms large yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this but also argues that far from being detached the book business in fact epitomises today s Entertainment Economy (fast moving hit driven intense competition rapid technological change etc.). Written by an impressive roster of renowned marketing authorities many with experience of the book trade and all gifted writers in their own right Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters divided into four loose sections this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone Consuming Books not only complements the how-to genre but provides the depth that previous studies of book consumption conspicuously lack.
Fifpac Fq-MBA Financial Intelligence for Parents and Children: Investing Book 4 (Paperback)
This book is part of the FQ-MBA series. FQ-MBA stands for the financial intelligence master of future and personal business administration. In this book you learn different types of risks in life and how to protect against them. You will learn about various types of insurances and the government enforced protections most importantly and how to make informed decision.
Elektronische Zahlungsmittel Im Online-Handel
Elektronische Zahlungsmittel Im Online-Handel...
Sword Art Online: Alicization - Part Two (DVD)
Sword Art Online: Alicization - Part Two
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