This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today s business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job an easy-going life and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence advanced software wearable gadgets and social media define today s fast-paced professional world. Social natives use blogs podcasts online bios video resumes images selfies recommendations and endorsements to demonstrate their skills publicly. In comparison global organizations take advantage of big data business intelligence and people analytics as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

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Using as a framework the theory of careers developed by John L. Holland the authors of this volume examine the patterns of student stability and change inherent in the college experience as well as the variations in professional attitudes and behaviors of college faculty. Their goal is to learn more about what colleges and universities might do to facilitate the retention satisfaction and learning of their students. For example why should faculties split over student-oriented teaching strategies one group favoring the formal structured classroom the other a freer more spontaneous environment? Why do some undergraduates become independent thinkers with strong analytical mathematical and scientific competencies while others develop powerful interpersonal and group leadership skills? Holland s theory--at its core a person-environment fit theory--assumes that there are six personality types and six analogous academic environments and that the educational persistence satisfaction and achievement of students are a function of the congruence or fit between students and their academic environments. The authors also assume that there are circumstances under which the environments of the major field exert more influence on students than do the students own personality traits. Applying Holland s theory to distinctive clusters of academic disciplines the authors have found that the answers to such fundamental questions as those asked above emanate from a basic understanding of the influences of academic disciplines and the manner by which they shape the patterns of thought and behavior of both college students and faculty. Academic Disciplines will benefit researchers and graduate students who study college students and faculty as well as administrators and policymakers responsible for the performance of colleges and universities.

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