Agile software development has become an umbrella term for a number of changes in how software developers work. This book presents a comprehensive snapshot of the knowledge gained over many years of research by those working closely with or in the industry.

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Jeff Lawson software developer turned CEO of Twilio creates a new playbook for unleashing the full potential of software developers in any organization showing how to help management utilize this coveted and valuable workforce to enable growth solve a wide range of business problems and drive digital transformation. From banking and retail to insurance and finance every industry is turning digital and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after highly paid and desperately needed to compete in the modern digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers--not just grind through rote tasks. From Google and Amazon to one-person online software companies--companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First they understand why software developers matter more than ever. Second they understand developers and know how to motivate them. And third they invest in their developers success. As a software developer and public company CEO Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing creative software developers. Ask Your Developer is a toolkit to help business leaders product managers technical leaders software developers and executives achieve their common goal--building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

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