Stewart Ross s book which represents the distillation of thirty years of professional experience in industrial advertising and promotion is the only comprehensive and up-to-date working guide available for advertising sales and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory and providing in-depth coverage of every aspect of the marketing-communications program this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Through an engaging and humorous narrative Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Image and style consultant David A. McKnight offers in this book theories tips and details on assessing and improving style and developing one s executive presence. DAMstyle is an iconic multi-dimensional image and lifestyle consulting operation in New York City serving as a one-stop enterprise for individual and organizational image needs.

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Stop chasing quick commissions--and start building a solid long-term real estate business Selling real estate is all about closing as many deals as possible as quickly as possible right? Wrong. Nothing could be further from the truth. True success doesn t come from an obsession with closing deals and getting paid. It comes from a clear focus on giving customers an experience they don t feel like they can easily replicate with another agent. The real way to succeed in real estate is to make clients happy and sales will follow. In Close for Life realtor trainer and top producer Josh Cadillac puts you on the path to long-term success in real estate. In these pages he shares his simple sustainable methods for succeeding without focusing on closing transactions: Make prospective customers see that you know what you re talking about and are looking out for their best interests. Learn all you can about the industry and understand the importance of continuing curiosity and learning. Retain customers long after the transaction is done and show them their business means so much more than just money in your pocket. Change your focus from customer acquisition to customer retention. Today the most effective real estate agents spend less time focusing on getting paid and more time concentrating on building a business that pays them for the rest of their life. Whether you re a novice or highly experienced agent Close for Life shows how to dramatically improve your approach.