This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management supported by AI and analyzes how marketing sales HR the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

This series summarizes current thinking in the field of comparative management. The series is intended to make an academic contribution through focused essays presenting material in a fashion suitable for both scholars and advanced students.

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Since the Introduction to the main text gives an account of the way in which the problems treated in the following pages originated this Preface may be limited to an acknowledgement of the support the work has received. It started during the pe- riod when I was professor of aero- and hydrodynamics at the Technical University in Delft Netherlands and many discussions with colleagues ha ve in: fluenced its devel- opment. Oftheir names I mention here only that ofH. A. Kramers. Papers No. 1-13 ofthe list given at the end ofthe text were written during that period. Severa! ofthese were attempts to explore ideas which later had to be abandoned but gradually a line of thought emerged which promised more definite results. This line began to come to the foreground in pa per No. 3 (1939} while a preliminary formulation ofthe results was given in paper No. 12 (1954}. At that time however there still was missing a practica! method for manipulating a certain distribution function of central interest. A six months stay at the Hydrodynamics Laboratories ofthe California Institute of Technology Pasadena California (1950-1951} was supported by a Contract with the Department of the Air F orce N o. AF 33(038}-17207. A course of lectures was given during this period which were published in typescript under the title On Turbulent Fluid Motion as Report No. E-34. 1 July 1951 of the Hydrodynamics Laboratory.