Stewart Ross s book which represents the distillation of thirty years of professional experience in industrial advertising and promotion is the only comprehensive and up-to-date working guide available for advertising sales and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory and providing in-depth coverage of every aspect of the marketing-communications program this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

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Empowering users with the basic mathematical skills necessary to effectively compete in today s workforce this easy-to-follow book offers a simple and systematic learning approach with short units an abundance of step-by-step examples and many visual aids. Reviews fundamental operations of arithmetic and develop readers ability to apply basic math skills to common business situations; solve common business problems involving discounts payroll interest markup depreciation inventory and banking; and work mentally with speed and accuracy. Provides step-by-step examples that progress from very simple to more challenging concepts; integrates a substantial amount of boxed information and reminder notes with arrow icons pointing to concepts and illustrations; and provides immediate reinforcement with review quizzes at the end of each major unit topic plus end-of-unit exercises and word problems. For anyone entering or in a profession that requires skills in basic business mathematics.

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