An understanding of the sociology of health and illness is central to effective health and social care practice. Sociological Approaches to Health Healthcare and Nursing is a new book for pre- and post-registration nurses and allied health professionals that brings into focus the social context of their work and its social and cultural foundations. The book introduces key social theories and concepts in an accessible way. It covers a range of contemporary post-COVID issues in health and healthcare. A central focus is the social determinants of health: the book discusses these in relation to inequality and discrimination related to social class gender sexual orientation ethnicity and disability. It examines contemporary cultural understandings of health illness and the body while linking these to social changes and the growth of digital technologies and social media. Aligned with the requirements of the updated NMC Standards of Proficiency for Nurses this book will support the reader in considering modern healthcare systems and institutions and their role in either reproducing or challenging inequalities of health. It encourages the reader to critically reflect on their own role within them and how they themselves can help to effect positive change. Aligned to the requirements of the updated NMC Standards of Proficiency for Nurses Presents a contemporary focus that takes into account changes in public health healthcare services and health work post-pandemic Case studies illustrate key issues and bring theory to life Focuses on the wider determinants of health and inequalities in health and healthcare Provides an understanding of the patient experience and its social and cultural context in order to support patient-centred care Addresses the political and policy context of healthcare including contemporary changes in the organisation of health services changes in health work and changes in nursing work Offers regular reflection points to encourage critical thinking

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This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today s business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job an easy-going life and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence advanced software wearable gadgets and social media define today s fast-paced professional world. Social natives use blogs podcasts online bios video resumes images selfies recommendations and endorsements to demonstrate their skills publicly. In comparison global organizations take advantage of big data business intelligence and people analytics as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.

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